sel•aer exists to cultivate strong foundational advancement that supports our designers to create a long lasting footprint in the fashion industry.

By curating personalized sales and merchandising strategies, we optimize global brand presence and sales growth. Our roster of emerging designers includes a mix of diverse, international creatives with a distinct point of view, voice and artistry.

We present our designer’s collections during Fashion Weeks in New York and Paris. Other services include content production, pop - up’s, curated community building events and Direct to Consumer focused consulting.

  • Founder

    Sabrina Reales brings over 15 years of experience in luxury and advanced contemporary wholesale and retail to Sel • Aer. She has worked directly with brand executives to co-develop wholesale and retail strategies and solutions for brands such as Helmut Lang, Maison Margiela, Dover Street Market and EDUN. Having managed teams, opening flagship stores, launching and overseeing online and brick and mortar sales - along with producing auxiliary launch events and pop-ups in Paris, New York and Miami. In 2019, she Co-Founded emerging designer showroom Petricor Studio through which she saw the need for a sales agency that could work hand in hand with designers to provide not only wholesale guidance, but full scope sales initiatives through all possible sales channels to build a well rounded and profitable business model. In 2023, she launched Sel • Aer Studio, birthing an inclusive brand development agency guiding global designers and artists through design, brand and multi-channel sales strategy. Her attention to detail, network of industry insiders and years of sales experience along multiple channels has resulted in direct ROI for a myriad of collections in international and domestic markets.

    Alongside her dynamic sales focused initiatives, she has worked closely with development and production teams, heading merchandising to ensure the strongest possible offerings to the global fashion market.

  • Branding & Design

    Rolly Robinson’s take on design is severe and meticulously keen. Using a plethora of mediums to execute any vision, Rolly believes that through the integration of hand-made practices alongside digital execution creates the ultimate harmony and balance for successful design. Their thought process always begins with an authentic feeling and emotion, which trickles all the way down to the final product.

    Robinson comes from a background purely driven by art and is a firm believer that all design should feel and exist organically and purposefully. An illustrator by trade, they also possess 17 years of design experience, 16 years of luxury experience, and have overseen projects and withheld positions that have concentrated on both the inception and selling of a product in the categories of fragrance & beauty, fashion, and digital art. Rolly has held positions such as Creative Director for media outlet StyleCaster, collaborated with a multitude of brands, and has worked for fashion houses CHANEL and Gucci, to name a few.