sel•aer exists to cultivate strong foundational advancement that supports our designers to create a long lasting footprint in the fashion industry.
By curating personalized sales and merchandising strategies, we optimize global brand presence and sales growth. Our roster of emerging designers includes a mix of diverse, international creatives with a distinct point of view, voice and artistry.
We present our designer’s collections during Fashion Weeks in New York and Paris.
Sabrina | Sales, Development, & Strategy
Founder, Sabrina Reales brings 15 years of experience in luxury and contemporary wholesale and retail to Sel • Aer. She has worked directly with brand executives to co-develop wholesale and retail strategies and solutions for brands such as Helmut Lang, Maison Margiela, Dover Street Market and EDUN. Having managed teams, opening flagship stores, launching and overseeing online and brick and mortar sales - along with producing auxiliary launch events and pop-ups in Paris, New York and Miami. In 2019, she Co-Founded emerging designer showroom Petricor Studio through which she saw the need for a sales agency that could work hand in hand with designers to provide not only wholesale guidance, but full scope sales initiatives through all possible sales channels to build a well rounded and profitable business model. In 2023, she launched Sel • Aer Studio, birthing an inclusive brand development agency guiding global designers and artists through design, brand and multi-channel sales strategy. Her attention to detail, network of industry insiders and years of sales experience along multiple channels has resulted in direct ROI for a myriad of collections in international and domestic markets.
Alongside her dynamic sales focused initiatives, she has worked closely with development and production teams, heading merchandising to ensure the strongest possible offerings to the global fashion market.
Rolly | Branding & Design
Rolly Robinson’s take on design is severe and meticulously keen. Using a plethora of mediums to execute any vision, Rolly believes that through the integration of hand-made practices alongside digital execution creates the ultimate harmony and balance for successful design. Their thought process always begins with an authentic feeling and emotion, which trickles all the way down to the final product.
Robinson comes from a background purely driven by art and is a firm believer that all design should feel and exist organically and purposefully. An illustrator by trade, they also possess 17 years of design experience, 16 years of luxury experience, and have overseen projects and withheld positions that have concentrated on both the inception and selling of a product in the categories of fragrance & beauty, fashion, and digital art. Rolly has held positions such as Creative Director for media outlet StyleCaster, collaborated with a multitude of brands, and has worked for fashion houses CHANEL and Gucci, to name a few.
Gabriella | Growth
Gabriella Pedro is Sel•Aer’s right hand and is always on the lookout for ways to optimize growth for our designers as helping people achieve their goals is what gives her the greatest joy. She has always had a deep appreciation for design as she recognizes its ability to enhance our everyday lives by making them more functional and beautiful. Fashion in particular is the facet of design most near to her heart as she sees it as a daily tool to enrich her life.
Gabriella has recently graduated from Northeastern University where she double majored in Finance and Entrepreneurship and minored in Fine Art and Fashion. Her wide range of internship experience like product development and research at Puma, creative production at Ralph, operations at Luxury Retail Partners, and facilitating investment between start-ups and investors at Huntington Angels Network provides her with an interdisciplinary mind that supports our designers in finding solutions for their respective aspirations.
Amanda | Sales
Amanda is a FIT alumni, and a dynamic professional with a unique blend of expertise in both the hospitality and fashion industries. With a background in high end Hospitality Management, PR and Wholesale and a deep passion for fashion she has carried the niche where impeccable style meets exceptional service. She actively engages in the fashion community by working major events; like Marc Jacobs wedding, The CFDA Awards, and Art Production Fund Annual Gala, to name a few. She manages the intersection of fashion and hospitality seamlessly by understanding the true meaning of brand identity.
Amanda is a dedicated advocate for emerging designers, she is passionate about nurturing talent and supporting the growth of all designers at Sel.aer. With a deep understanding of the challenges faced by up-and coming creatives, she has made it her mission to provide guidance, resources and opportunities for emerging designers to thrive.