The brand name is derived from a picture book titled (a seed on cloud) that designer Kentaro Tamai created when he was in kindergarten. The collection is based on work wear, inspired by the late 19th to early 20th century.
He focuses on the functionality and comfort of work wear, translating it into a modern style, basing his storytelling on fictitious workers and their lifestyles which he devises. Aseedoncloud would like to deliver a “flower” to your life in a appreciation of your curiosity. So, every single product comes with seeds of nature to you from Tokyo, Japan.