UNISECON is a New York based fashion brand by Chinese designers Shuyi Jiang and Bingjin Zhu.
Shuyi graduated from Parsons School of Design in 2017, studied fashion making and pattern cutting at Central Saint Martins in London, before honing her skills in textiles, patterns, meticulous craftsmanship and avant-garde design alongside Boris Bidian Saberi. In the midst of learning her craft she also gave birth to her daughter Arya. She launched UNISECON in 2019.
Bing graduated from the Fashion Institute of Technology in New York with a degree in fashion design. Her graduation collection garnered many accolades (CFDA Fashion Showcase, Muse Award, features in i-D, Vogue, Harper’s Bazaar…) leading her to become an active member of The Row's RTW design team. Her expertise, coupled with her growing up in a creative family – her mother was a tailor and her father a sculptor – makes her an undeniable asset to UNISECON. She joined the brand in 2022.
Bing’s timely arrival brought the vital technical skills to the brand to bolster Shuyi’s vision in creating a unique aesthetic. A play on the words “unify” and “second”, UNISECON is a riff on unity and community. Quoting collectivism and emotional bonds as influences, UNISECON is a celebration of the overlooked emotional bonds between people.
UNISECON commits to supporting authentic craftsmanship and pursues a goal of creating collections made 100% of natural fabrics, minimally processed.
